But are we missing something?
The creative economy – based on art, music, film, media etc – has often been overlooked as a driver of economic growth, but is known to have an important knock-on effect on tourism and broader investment.
PiPP’s latest discussion paper looks into the need for Pacific governments and development partners to prioritise arts and culture.
A healthy arts and culture environment is fundamental to nation building. There are opportunities to expand economic activity through tourism and providing opportunities to exhibit and market creative works in metropolitan countries. The internet has a role to play, but is no silver bullet. Information sharing is vital in order for economic realities of the creative sector to be realised.
Commercialisation comes with risks, however, better policies will be required to protect rights associated with ownership of cultural knowledge, particularly with respect to asserting authenticity.